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Welcome to Bosses and Bourbon, a truthcast of real wedding and event bosses, talking shop, swapping the stories & strategies that make their business successful. There may or may not be bourbon.

Krista Chapman of Path & Compass, marketing & strategist to the wedding & event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding & event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over drinks) and get real about running a successful business in today's wedding & event industry.

Have questions or feedback? Contact Krista at krista@bossesandbourbon.com. 

 

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  2. #12 MINISODE - What is a Marketing Funnel?

#12 MINISODE - What is a Marketing Funnel?

Dec 6, 2018

Today's minisode answers the question - what is a marketing funnel? From the different sections to what sales and marketing activities are in these sections as well as how small businesses and their staff can break a funnel and lose a sale. I share the mistakes I see small businesses make over and over when it comes to marketing and sales and talk through the importance of thinking beyond the funnel, turning your clients into repeat clients.

 

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